5 Korean makeup brands and online stores in Singapore for K-beauty under $10 - AsiaOne |
| 5 Korean makeup brands and online stores in Singapore for K-beauty under $10 - AsiaOne Posted: 10 Jul 2019 07:19 PM PDT  Soft brows, tinted lips and cherry cheeks - Korean makeup is great because not only does it enhance your features in a natural, subtle way, but it's also relatively inexpensive to achieve. This beauty trend is all about making you look like an (almost) bare-faced beauty, not turn you into someone else. That's plastic surgery. So although K-beauty typically involves a ton of skincare products for a 7-step regime, it's pretty much the opposite for makeup. There's no need for Kim Kardashian contour kits and bold eyeshadow colours that reach your brows. You only need a few key items and you're good to go. Plus, because dolling up is such an important part of K-culture, there are Korean makeup brands at every price point - including the super budget tier for the cheapos that we are. Here are 3 Korean makeup brands for makeup as cheap as under $10, and 2 online stores that stock affordable K-beauty products. If you want to head to a brick-and-mortar store in Singapore, these 3 brands are your best bets for affordable Korean makeup:
As you can see, you can find almost every type makeup product for under $10. If you're willing to shop online, you can probably shave even more off the price tag. TONY MOLY - EYEBROW PENCILS FROM $2.90
Tony Moly is one of the most affordable Korean beauty brands, targeting the younger crowd of broke students (and "giam siap" adults, like us). I like that their products are all made in Korea anyway, and not tested on animals. They have a reasonably wide range of products for under $10 - while some of the others only have eyebrow pencils and lip tints, Tony Moly even has and eyeshadow primer at $8.90 and foundation at $9.90, which is awesome. You can literally get a full makeup kit for your brows, eyes, face and lips for super cheap here. INNISFREE - DOUBLE EYELID TAPE FOR $3.50
Innisfree is much more popular and well-known than Tony Moly, probably because it's one of the many brands under Korean cosmetics giant, Amore Pacific. Innisfree focuses on skincare and makeup products that use natural ingredients from Jeju, like green tea, orchids and volcanic scoria. It's the most affordable brand under Amore Pacific, with most things under $20. That said, even if you have a tighter budget (like we do today), you can still get eyeshadows ($8), eyebrow mascara ($9.50 to $10), and even gel eyeliner ($10). ETUDE HOUSE - LIP LINER PENCILS FOR $4.90
Also by Amore Pacific, Etude House is in the same tier as Innisfree. From what I know, they're more popular for their makeup, while Innisfree is more loved for their skincare line. Makes sense mah, I'd appreciate Innisfree's natural ingredients for stuff like moisturisers, and Etude House's fun colours and quirky packaging for things like eyeshadow palettes. You can also get almost everything you need from Etude House under $10, with the exception of foundation (from $15.90, Active Proof Liquid Fitting Base). I personally use the eyebrow pencil ($5.90) and lip tints ($8.90), both of which I love. Online stores to buy The Face Shop, Missha, A'Pieu and more Korean makeup brands under $10 Now, if you know anything about K-beauty, you might've noticed that I left out some popular brands like The Face Shop and Missha. They too, are known for being relatively affordable and have physical stores in Singapore. They are, however, slightly more expensive and don't fit under our $10 budget… UNLESS you shop online. There are quite a few sites from which you can shop for Korean cosmetics, including Qoo10 and Shopee, but those aren't specialty stores (they sell everything and anything). Here are 2 K-beauty-exclusive online stores to check out: ALTHEA
Eyeshadows from $3.30 and mascaras at $5? Althea's prices are literally cheap enough to make anyone sceptical. In fact, if you just Google "Althea reviews", you'd find that quite a few local bloggers and beauty junkies have come out to write reviews about the site. I have personally never ordered from the site, but judging from the online feedback, it seems quite legit. The products look authentic, and well… they actually arrive. According to their website, Althea's stocks are shipped from South Korea, and they have a 200 per cent authenticity guarantee. If find out your makeup is fake, at least you get paid double the price you forked out. Also, they have a solid returns policy: as long as it's within 30 days and you have not opened the product, you can ship it right back to them and they'll refund you (shipping costs will be reimbursed). Shipping is free for orders above S$29. HERMO
Hermo is another online makeup marketplace. It's based in Malaysia, but provide free shipping to Singapore customers (for orders above S$25, else it's $10). Technically Hermo sells all sorts of makeup, but they carry enough Korean makeup brands to be worth a mention. Plus, if it's your first time and you sign up for their e-newsletter, you get $12 off your first order. Hermo has the usual suspects (think The Face Shop, Innisfree, etc), but also other brands like Secret Key, The Saem and more. This article was first published in MoneySmart.  | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Korea focus: Our most-read stories on the K-beauty industry - CosmeticsDesign-Asia.com Posted: 26 Jun 2019 12:00 AM PDT  1 – K-wave takeover in Switzerland creating new opportunities for Korean beauty companiesThe rising popularity of K-beauty in Switzerland is creating opportunities for South Korean cosmetic companies in the country, with the Korea Trade-Investment Promotion Agency (KOTRA) believing now is the optimal time for brands to enter the market. "In the conservative Swiss market, K-Beauty has emerged as the centre of the local beauty industry trend," a report from KOTRA stated. President of KOTRA Kwon Jeong-Oh recently announced that Swiss department store chain Manor had established a Korean Cosmetics Pavillion in its new branch in the Swiss capital of Bern. "Thanks to the proliferation of Hallyu (Korean Wave) in Europe, our small and medium-sized cosmetic companies were introduced to Manor, Switzerland's largest department store." 2 – How a K-beauty start-up grew its business by 80% with the help of video commerceSouth Korean male beauty brand, Grafen, is expanding its presence in SEA after successfully growing its presences in Korea with the help of video commerce. With its marketing savvy, the brand managed to grow by 80% from 2017 to 2018. "We didn't become a well-known brand in a day. It took more than seven or eight years since we started the brand," said Jeff Yoon, the brand's senior marketing director. Yoon said the firm was very aware that they had to focus on building up brand awareness from the start. "The conventional way of doing business is to go through a franchise or a wholesaler, but we have a different approach of going online first. But we did not focus on just selling products. We wanted to build the brand name in Korea." 3 – Sephora ramps up APAC expansion by launching in Hong Kong, South Korea and New ZealandBeauty retailer Sephora has announced its ambitions to expand further into the Asia Pacific market by entering Korea, New Zealand and making a comeback in Hong Kong. The LVMH-owned firm plans to unveil its news stores in all three markets by the end of 2019. Sephora Asia has over 3,000 stores globally and currently operates in twelve countries including Australia, Singapore, Malaysia, China and Thailand. The company said adding Hong Kong, Korea and New Zealand to its business is "a testament to its appetite for international beauty in the region" 4 – Minimalism momentum: South Korean consumers are turning their back on complex beauty routinesThe rise of minimalism is creating opportunities for beauty companies to create simple products to cater to South Korean consumers that are looking for more straightforward beauty routines. The minimalist trend is driven by young urbanites who are beginning to embrace a simpler lifestyle to combat everyday stress. "A growing number of younger consumers have started to embrace a minimalist lifestyle to give themselves space to breathe as well as take a rest from anything that may be pressurising, even if just slightly," said Hwa Jun Lee, senior beauty and personal care analyst at Mintel. These consumers, he continues, are happier when buying 'just the essentials'. 5 – Million dollar idea: LG H&H partners with K-Pop dance instructors for exclusive online beauty brand for millennialsSouth Korean beauty conglomerate LG Household & Healthcare has collaborated with top Korean dance studio 1Million to launch an online exclusive beauty brand for the millennial generation. The new brand, Million Beauty, was launched on May 9 with a star-studded bash including entertainers such as actors Yim Eun Kyung and Yeo Hyeon Hyun. Million Beauty is an online exclusive brand with a line-up that consists of five products including a face cream, face mist and cushion foundation. The company said the brand will showcase "cosmetics with proven functions and effects" "Million Beauty is a sensational beauty brand for millions who want to deny uniformity of 'beauty', enjoy their own life and express their beauty," said the company in a statement.  |
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